EKA has assisted several major brands with food product recalls.

In one case, EKA partner Eric Rose received a call from an international food company after they received reports, from various places in the United States, that customers reported illness resulting from consuming their product. The biggest initial challenge was to determine the scope of the recall in the face of incomplete information.

Rose worked with the company CEO, legal counsel and sales team to assess the facts, substantiate the accuracy of information and subsequently relay that information in a concise and transparent to the public and other stakeholders.   Rose drafted scripts for the company’s reference when assisting customers and drafted releases addressing both wholesale and consumer recalls.

In the end, a full recall was avoided. An escalating crisis was halted within five days of the initial call.