Following the drug overdose death of a teenager attending a rave, EKA was hired to assist the national company that hosted the event with a reputation building and repositioning campaign. The campaign’s purpose was to deflate and deflect negative misconceptions tied to the company’s festivals and events—namely the perceived connection to illegal drug use. Critical to the success of EKA’s efforts was ensuring that the campaign worked across multiple platforms: traditional media, social media, and in-person communications. The campaign was a success and the company was able to not only maintain their leadership position in the industry, but they were also able to grow.