The Invisible Plume

In October of 2015, a massive gas leak was discovered adjacent to the residential community of Porter Ranch. Thousands of the communities 30,000 residents had to relocate after suffering illnesses caused by the natural gas leak. The media interest in the issue was sparse because the single worst man-made gas accident in history was not visible to the human eye.

EKA partner Eric Rose was retained by several law firms to make the issue a front-page story. He convinced the clients to obtain infrared footage of the leak—which made the invisible gas visible. Immediately upon releasing the video, the story gained worldwide attention. Headlines described the situation with words like “catastrophe” and “disaster,” and the lawyers who released the video were highly sought after by news organizations around the world.