After losing a large fraction of market share to a competitor who misrepresented his product to the public, EKA’s client brought suit in federal court seeking damages and an injunction against false advertising.

EKA mobilized public opinion by coordinating public interest groups which adversely affected individual consumers, public health specialists and regulatory agencies in support of our client’s position. EKA successfully placed news stories nationwide questioning the honesty of the competitor’s advertising and raising legitimate concerns about the safety of the competitor’s product.

The competitor agreed to settle out of court following a public hearing by an influential legislative committee. Settlement terms are confidential but the competitor changed his advertising practices to eliminate the false claims that were at the heart of the client’s lawsuit.